On Sunday, Chevron became the first oil company to come under a Yes Men Audience Attack.

Chevron was chosen because Chevron is different from other oil companies.

It is bigger than all but three (only ExxonMobil, BP and Shell are larger). It is facing the largest potential corporate liability in history ($27 billion) for causing the world’s largest oil spill in the Ecuadorian rainforest. It is the only major U.S. Corporation still operating in Burma and, with its partner Total Oil Corp., is the single largest financial contributor to the Burmese government. It is the dominant private oil producer in both Angola and Kazakhstan, with operations in both countries mired in human rights and environmental abuses. It is the only major oil company to be tried in a U.S. court on charges of mass human rights abuse, including summary execution and torture (for its operations in Nigeria).

It is the only oil company to hire one of the Bush Administration’s “torture memo” lawyers (William J. Haynes). It is the largest and most powerful corporation in California, where it is currently being sued for conspiring to fix gasoline prices. It has led the fight to keep California as the only major oil producing state that does not tax oil when it is pumped from the ground, thereby denying the state an extra $1.5 billion annually. It is the largest industrial polluter in the Bay Area and is among the largest single corporate contributors to climate change on the planet.

Chevron is also the focus of one of the world’s most unique and well-organized corporate resistance campaigns.

That campaign got a jolt of energy when Yes Man Andy Bichlbaum came to San Francisco on Halloween weekend for a special screening of The Yes Men Fix the World.

Global Exchange and I teamed up with Andy (the movie’s co-writer, director, and producer) and a host of the Bay Areas most creative activists, to lead an entire movie audience out of the theater, into the streets, and in protest of Chevron.

We spread the word early, far, and wide: The Yes Men are coming! The Yes Men are coming! They will not only fix the world, they will fix Chevron too!

Larry Bogad, a Yes Man co-hort and professor of Guerilla Theater, helped concoct a masterful street theater scenario. A crack team of protest and street theater organizers was compiled, including David Solnit of the Mobilization for Climate Justice and Rae Abileah of Code Pink. Rock The Bike signed on and the word kept spreading.

On Sunday, the Roxie Theater in San Francisco’s Mission District was filled beyond capacity with an audience that came ready to protest. They laughed, clapped, booed, and cheered along with the film. When the movie ended, Andy answered questions, I talked about Chevron, and Larry laid out the protest scenario.

Three Chevron executives, protected from the early ravages of climate change in SurvivaBalls, were dragged up the street by dozens of Chevron minions with nothing but haz-mat suits to protect them. Those unable to afford any protection (i.e. The Dead) followed close behind. Next came resistance: the Chevron street sweepers, actively cleaning up Chevron’s messes who were followed by the protesters, ready to change the story.

We didn’t have a permit, but we took a lane of traffic on 16th street anyway. The police first tried to intervene, then they “joined in,” blocking traffic on our way to Market and Castro.

As we marched and the music blared, people literally came out of their houses and off of the streets to join in. Passersby eagerly took postcards detailing Chevron’s corporate crimes.

Once we arrived at the gas station, I welcomed everyone and explained that we were at an independent Chevron (as opposed to corporate) station, whose owner (whom I’d been speaking with regularly) had his own list of grievances with his corporate boss. The particular station was not our target of protest, but rather, the Chevron Corporation itself.

Larry and Andy than led the entire crowd in a series of Tableaux Morts. The Chevron executives in their SurvivaBalls drained the lifeblood from the masses. The people began to rebel, forcing the SurvivaBalls into the “turtle” position to fend off the attacks. Ultimately, the separate groups saw their common purpose in resisting Chevron’s abuses. The dead rose, the Chevron minions rebelled, and the sweepers and protesters joined together. They all chased the Chevron executives off into the distance, and then danced in the streets, rejoicing in their shared victory!

The Chevron Program I direct at Global Exchange seeks to unite Chevron affected communities across the United States and around the world. By uniting these communities, we build strength from each other, and become a movement. By expanding, strengthening, and highlighting this movement, we bring in more allies and create a powerful advocacy base for real policy change. Those changes will reign in Chevron, and by extension, the entire oil industry. And, by raising the voices of those hardest hit by the true cost of oil and exposing how we all ultimately pay the price, we help move the world more rapidly away from oil as an energy resource altogether.